Exclusive Email

Advertising Insight - from the Research Center

• One of the most used and popular marketing products at Catholic Online
• Email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08
• Email marketing outperforms all the other direct marketing channels examined, such as print catalogues

Parish List Email

Advertising Insight - from the Research Center

• Unlike most list rental brokers, these are organic and personal e-mails, ensuring the best open/response rates.
• Email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08
• Email marketing outperforms all the other direct marketing channels examined, such as print catalogues

Schools List Email

Advertising Insight - from the Research Center:

• Unlike most list rental brokers, these are organic and personal e-mails that.s have come from, 20 years in operation of hosting websites, and providing technical solutions for the Catholic Parishes, ensuring the best open/response rates
• Email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08
• Email marketing outperforms all the other direct marketing channels examined, such as print catalogues

Display Ad Specifications

Display Ads: Homepage

The Catholic Online website provides improved graphic image display advertising opportunities designed to increase your sales and profits. The Homepage Tab is located at the very heart of the homepage and positions your message at the entrance point of the users experience.

Section Details

Display Ads: Bible & Daily Readings

The Bible channel which features the New Jerusalem Bible to which Catholic Online has the exclusive digital copyright receives millions of views from devout Catholics. The New Jerusalem Bible (NJB) is a Catholic translation of the Bible published in 1985. The New Jerusalem Bible (NJB) has become the most widely used Roman Catholic Bible outside of the United States. It has the imprimatur of Cardinal George Basil Hume.

Section Details

Advertising Benefits

• High volume section of the site (over 4M unique users in 2010)
• Heavy internal promotion (contains 3 entrance areas on every page of catholic.org)
• This section is also populated with a double-opt-in daily newsletter
• Very high click-thru rates for Ads promoting: Books, Bibles, Devotionals, Missals, etc.
• Unique demographic(s) of this section:
  • Skews Female 74%
  • 75% of readers of this section read the bible regularly

Channel Features

• The most widely used version of the Catholic bible, The New Jerusalem Bible (NJB)
• Provides indexed books, chapters, verses, along with scripture lookup capabilities
• Special "Daily Reading" section promotes regular readers

Display Ads: Home & Family

Catholic Online Home & Family Channel, provides news content to a sophisticated, socially conscience, and affluent readership. The faith-based content of this channel supports targeted advertising to this extremely influential and loyal Catholic Online audience.

Section Details

Advertising Benefits

• Content tailored and targeted to decision makers of Catholic households.
• Ads in this section have the highest click-thru rate of any section on the site.
• Excellent area to market products for parents of children.
• Readers in this section have a 50% higher average time spent on a page then the rest of the site.
• Unique demographic(s) or behavioral aspects of this section:
  • Over 70% of Online news readers shop online, as compared with 49% of general surfers
  • Skews Female 71%

Channel Features

• News, Personal Interest, and Opinion content geared Catholic households
• Section features several writers, published authors, columnist, bloggers, and also aggregates news from several other marquee Catholic Publications
• Special subsections concerning: Marriage & Family, Love & Relationships, Living Faith, and Home & Food

Display Ads: News / Institutional

The Catholic Online News section puts your advertising in front of a Catholic audience who is fully engaged in news that is relevant to their faith.

Section Details

Advertising Benefits

• Reaches very affluent and active Catholic readers seeking faith informed news.
• The majority of Catholic Online's Homepage lead stories populate this section.
• Extremely interactive audience: over 500k 'article comment' submissions since 2009.
• Section readers skew male (68%)
• Fast facts: Online Catholic News readers (From Simmons Market Research):
  • Over 70% of shop online, as compared with 49% of general surfers
  • 158% more likely to be college graduates
  • 228% more likely to be in Owner/GM/Partner/VP/CEO career position
  • According to Research.net, Internet advertising ranked above all other media among "C- Level" executives (CEO, CMO, CFO) when asked:
    • "Where I prefer to learn about new products"
    • "Where I prefer to receive information about companies"
    • "Where modern, up-to-date brands advertise"

Channel Features

• Breaking News and Opinion articles dedicated for the affluent Catholic reader seeking breaking world news, from a Catholic perspective.
• Section features several established writers, published authors, columnist, and in addition we also aggregate news from several other marquee Catholic Publications.
• We have had articles picked up by large, mainstream secular news sites such as, Fox News, CNN, The New York Times, and The Drudge Report.
• Over 50,000 published articles since 2005

Display Ads: Politics & Policy

Catholic Online Politics & Policy Channel - provides theme specific news content to a sophisticated, socially conscience, and affluent readership. The thematic conservative faith-based content of this channel supports targeted advertising to this extremely influential and loyal Catholic Online audience.

Section Details

Advertising Benefits

• This strategic ad placement and the enormous size of the ad unit lets you initiate action and compel emotion while showcasing your product or service by using high quality imagery.
• Excellent area to broadcast Pro Life Initiatives and inviting new supporters.
• Reaching an increasingly powerful force of influential Catholics with conservative values.
• Extremely targeted content area:
• Deacon Keith Fournier, our Editor-n-Chief is not only an author and a Deacon, but also a constitutional lawyer who appeared in four cases before the United States Supreme Court on Pro-Life, Religious Freedom and Pro-family issues. He is also a public policy activist for the causes of life, marriage and family issues.

Channel Features

• Breaking News and Opinion articles dedicated for the affluent Catholic reader seeking news regarding: The Administration, Legislation, and Public Policy issues.
• Section features several established writers, published authors, columnist, and in addition we also aggregate news from several other marquee Catholic Publications.
• We have had articles picked up by large, mainstream secular news sites such as, Fox News, CNN, The New York Times, and The Drudge Report.

Display Ads: Shopping

The Catholic shopping channel was created to link faithful Catholic Readers looking to purchase appropriate products and services from businesses who appreciate the Catholic consumer.

Section Details

Advertising Benefits

• This environment is tailored and targeted to Qualified warmed up buyers ready to purchase. There is absolutely nothing else to do in these sections!
• This strategic ad placement and the enormous size of the ad unit lets you initiate action and compel emotion while showcasing your product or book by using high quality imagery.
• Excellent area to market products for the Sacramental season and other gift giving Holidays.
• There is an entrance to this section on every single page of the Catholic.org website.
• Heavy purchasing activity: The Catholic.org shopping mall sent over 200,000 potential buyers to its advertisers websites in this section in 1 month (October 2010).

Channel Features

• Indexed categories lets the viewer shop for the items they are looking quickly and easily.
• Catholic Online is committed to the Vendor and the Purchaser by offering helpful tools and solutions to help make the purchasing decisions a good one. Features include:
  • Free promotional video commercial
  • Free coupon offer capabilities
  • Share this product

Display Ads: Catholic Life

The Catholic Life sections have a wide variety of answers for the most common questions concerning Catholicism.

Section Details

Advertising Benefits

• Great for reaching Devout Catholics broadening their faith.
• Nearly two-thirds of online Americans use the internet for faith-related reasons. The 64% of Internet users who perform spiritual and religious activities online represent nearly 82 million Americans.
• Unique demographic(s) or behavioral aspects of this section:
  • Skews Female 71%

Channel Features

• Thousands of pages of Catholic Legacy Content, including an online Catholic encyclopedia.
• Resources and information concerning: Jesus, Mary, The Pope(s), Mother Theresa, church terms, etc.
• Interactive public Catholic Theological forum.

Display Ads: Prayers

The Prayers area receives extremely high traffic, as well as participation from dedicated Catholics that are practicing their faith.

Section Details

Advertising Benefits

• High volume channel of the site (over 1M monthly page views).
• Reaching engaged Catholic readers seeking to broaden their Faith.
• #1 Google ranking position for the word "Prayers".
• Very Interactive Catholic users: Hundreds of prayer submissions uploads daily.
• Unique demographic(s) or behavioral aspects of this section:
  • Specific behavioral interest areas including: Relationships, Healing, Spiritual Growth.
  • Skews Female 71%

Channel Features

• Thousands of Catholic Prayers in reference too hundreds of various circumstances.
• A public prayer submission platform and daily prayer newsletter.
• Resources for topics such as, The Rosary, Confession, Seven Sacraments, Beliefs, etc.

Display Ads: Run of Site

Our Run of site zone run allows you to target all varieties of Catholic readers on the largest and most trafficked Catholic publication on the Internet.

Section Details

Advertising Benefits

• Reach all sections and all varieties of Catholic readers at the lowest CPM rates.
• Our average Run of site banners click-thru rate (CTR) is over two times the overall average CTR on the Internet.
• The Catholic.org website is the highest ranked Catholic destination page on the Internet to date, with a #1 Google ranking for words: Catholic, Catholic Church, Saints, Prayers, etc.
• Fast facts: Online Catholic News readers:
  • Over 70% of shop online, as compared with 49% of general surfers.
  • 158% more likely to be college graduates.

Channel Features

• A mixture of sections: News channels, Saints & Angels, Catholic Life, Prayers, Home and Family, and many more dedicated sections for Catholic Readers.
• Resources and information to help answers the most popular questions concerning Catholicism.
• The website features content from several established writers, published authors, columnist, and in addition we also aggregate news from several other marquee Catholic Publications.

Display Ads: Saints & Angels

The Saints & Angels area is the most visited area on Catholic Online and receives interactive participation from dedicated Catholics that are practicing their faith. There is a great percentage of viewers in this area with a heavy emphasis on youth performing catechetical studies as well as mature practicing Catholics seeking information on Saints.

Section Details

Advertising Benefits

• Catholic Online's most popular channel (Over 30M page views in 2010)
• #1 Google ranking position for the word "Saint(s)"
• Highly targeted ad placement specific to Catholic Saints
• This section has recorded regular click-thru-rates 4 to 5 times the national average for Saint related books or products.
• Unique demographic(s) or behavioral aspects of this section:
  • In review of the top 50 Saint profiles, 19% of readers commented they were working on a classroom project.
  • Skews Male 61%

Channel Features

• The largest Catholic Saint Database on the web (Over 5,000 saint profiles).
• Each Saint's bio and profile is indexed alphabetically and by their Feast Day.
• Special Patrons Saints, black saints, female saints, angels, saint fun facts, etc.
• Catholic Saint of the Day calendar, and email newsletter

Travel Channel

The Catholic Online Travel Channel features the 8 most popular Catholic destinations which our Catholic Online visitors have traveled to of their choice. The Travel index page has stimulating and inspiring carousel images for each destination along with photos, news, topics and videos. Once a destination is selected, the visitor will be sendt to the destination page featuring: ever-green articles, photos, areas of interest, general travel safety tips, stories of the destination, travel guide, etc... Upcoming features will include, user generated content including trip experiences/notes, photos and tips.

Eight Destinations Featured:

1. Fatima & Spain
2. Lourdes & France
3. Guadalupe & Mexico
4. Medjugorje & Central Europe
5. Rome, Vatican & Italy
6. Holy Land (Jerusalem, Bethlehem, Jordan)
7. Britain & Ireland
8. Greece (Footsteps of St. Paul)

College & University Channel

The College/University channel is visited by both youth as well as parents seeking education opportunities with a Catholic emphasis. The College/University Channel features a high performing advertising carousel that affords advertisers excellent click through rates. Also, unique to this channel, are Advertiser "Sponsor Ad" placements that are featured on all pages of the College/University channel.

Vocation

Channel Features

• The Highlight of the Vocation Channel is first it is a very selective and targeted area dealing with a Vocation or Discernment inquiries.
• Out of all the other vocation websites on the internet none can compete with our graphic appeal and our "Two Click Access."
  • "Two Click Access" defined is that it takes no more than two clicks of a mouse button to enter our Vocation Channel. The First Click is actually entering Catholic Online from either Google or another website, and the second is actually clicking on the Vocations tab. Once there any and all individual Vocation Programs being promoted on our site are instantly displayed on this channel.
• Almost all other Vocation related websites are difficult to navigate and require the end user to first fill out a form. That form gets sent out to ten or more different communities all of which then contact the end user. The conclusion of that process ultimately ends up overwhelming and confusing the prospective inquisitor and may unintentionally drive them away.
• Our Vocation Channel is "Community or Order" specific and based on a more visual representation that allows each individual community to separate themselves from others.
• Advertisers have the opportunity to contribute stories about the college experience or information that would be beneficial to students and parents alike.
• The Vocation Carousel is able to give greater visibility through our upgraded 1200x550 graphic and this benefit doubles for it is located at the very top of the page and rotates.
• Right underneath the carousel is the 728x90 banner ad that allowed greater exposure in this channel but it has been discontinued.

Christmas & Advent

Easter & Lent

The Easter / Lent Channel serves to provide information and articles about the Lenten season. This highly trafficked channel is a seasonal favorite and is visited by millions of viewers who are engaged in the Catholic faith and are seeking to reinforce their faith with the information in the Catholic Online Easter / Lent channel which features information that is completely within the magesterium of the Catholic church. Unique to this channel are advertiser image ad placements that are featured on all pages of the College/University channel.

Pope John Paul II

The Pope John Paul II Channel honors and highlights the history and life accomplishments of Pope John Paul II. The Channel is dedicated EXCLUSIVELY to his works, life and the journey to Sainthood. Channel features a graphical timeline of John Paul II's life that highlights the significant events in his life from his early youth, his formative years to his papacy and beyond.

Channel Features

Special content written exclusively for the John Paul II Channel by Catholic Online's Editor-in-Chief, Deacon Keith Fournier, focusing on John Paul II's accomplishments throughout his life and onto the Road to Canonization.

• Early Years: Information starts from birth, family life, school years, college and seminary.
• Priesthood: Content covers from when John Paul II became a Priest, professor and writer, to Bishop, to Cardinal and significant Church Leader.
• Pope: John Paul as Pope, an apostle of Life, promoter of Peace, champion of Freedom, healer of Divisions and a man of Living Faith.
• Canonization: The journey and onto the Road to Canonization.
• Archives: A library of document, encyclicals, procedures, actions, answers to frequently asked questions, information, guidelines and much more.
• Timeline: An interactive timeline of events that took place throughout John Paul II's life in an easy to view presentation.